All of us are driven by something — craving or obsession, passion or pastime. A drive to seek out the things that inspire us. The Chinese call it a YEN. At YEN, we are driven by the possibilities of Gin: its fluidity and flavor, its ability to bring people together under the universal banner of taste. Gin is malleable, but unique. Modest, but refined. The bedrock of a great night, a novel idea, or a stimulating conversation. To put it simply, YEN is life.
YEN is the World’s First NFT tokenized Luxury Gin brand distilled in Christchurch, New Zealand, challenging the confines of traditional branding and flavor with their modern take on a classic spirit. From the way YEN speaks, interacts and celebrates, to the way YEN is poured…
YEN positions itself as the black sheep of the Gin industry.
The grand plan is to transform the YEN members' experience into an immersive ecosystem where the authenticity of official YEN products can be verified on the blockchain from anywhere in the world by tokenizing our YEN Gin bottles to NFTs.
The grand plan is to transform the YEN customer experience into an immersive ecosystem where trust verification of YEN products can take place from anywhere in the world by ‘tokenizing’ our YEN Gin bottles to NFTs.
The ethos behind YEN is desire. YEN celebrates the ‘Rockstars’ of this world who beat to the rhythm of their own drum. From the product and packaging to the exclusive YEN CLUB community experience, YEN is Luxury.
The first x 100 YEN Gin bottles will only be available for purchase in the form of an NFT dropping on Rarible April 1st, pricing starts at 3:00 PM EST.