YEN is a Gin brand and Member Subscription Club distilled in New Zealand introducing a sleek new look (and taste) to a Classic Spirit. YEN is the black sheep in the Gin industry challenging the confines of traditional/corporate branding and flavor (unapologetically) with its playful edge and elements of mystery integrated throughout the immersive YEN experience. The Team behind YEN is pioneering a movement forward in the Gin category as the World’s First NFT Tokenized Blockchain Gin brand. From the way ‘YEN speaks, interacts and celebrates, to the way YEN Gin is poured...
YEN IS THE ROCKSTAR OF GIN.
The grand plan is to transform the YEN customer experience into an immersive ecosystem where trust verification of YEN products can take place from anywhere in the world by ‘tokenizing’ our YEN Gin bottles to NFTs.
NFT holders will receive an exclusive YEN membership club card which entitles them to enjoy universal YEN product discounts at any of our official stockists and venues serving YEN Gin.
The YEN CLUB CARD grants holders access to exclusive YEN hotsted/sponsored events, stockist venues, Gin tasting experiences (and much more).